Once the website is ranked high, there’s nothing else you need to do

The main goal of SEO (Search Engine Optimization) is to improve your website’s position in search results. The implementation of a multi-stage process makes the website more and more visible, and this generates more traffic. It is often heard that after achieving the expected result, i.e. a great position, there is no need to carry out further work on the website. This is the first and one of the most basic SEO myths. Customers who believe in it often repeat it when they resign from working with the agency. They think their sites will stay on top of Google all the time, which ends up being a disappointment.

A website that achieved a good search engine ranking for a given phrase did so at the expense of another website. If work on it is suddenly discontinued, the situation can quickly reverse. In addition, you should be aware that Google’s algorithms may change and the actions taken so far will cease to be effective. All this will lead to a loss of high position, which makes the website less visible to users. SEO is a continuous service that should not be interrupted after seeing the first results. The strategy adopted at the beginning must be gradually modified and improved, in this case you cannot rest on your laurels.

In the SEO industry, you need to keep a close eye on your website, as well as your competitive activities and activities. What initially provided great results will not always be a good solution for a website in the long run, if only due to the aforementioned algorithm changes. Sometimes it even happens that certain activities at some point become even harmful and the party loses more positions. Lack of actions, as well as ill-considered actions, is a common reason for drops in visibility on Google.

Good quality content is enough to get results

It is true that content plays an extremely important role, but you should not focus only on it. In order for the website to be clearly visible in the search engine, you also need to take care of other issues, such as:
– User Experience,
– loading speed,
– compatibility with various devices, especially mobile ones,
– link building.

Of course, this does not change the fact that carefully prepared website content is an important ranking factor. However, the content will not defend itself if the website takes a long time to load and it is difficult for users to navigate through it.

There are other SEO myths about content as well. It is believed that duplicate content always loses a good position on Google. While creating unique texts is advisable, your site does not have to be penalized drastically for having duplicate content. It can be said that this myth about duplicate content is not a lie, but a half-truth. The site with copied texts, without the authors and sources provided, is ranked lower or completely rejected by Google robots. However, this does not happen when it is content with assigned source and author, placed with the consent of the relevant people. From an SEO perspective, no text is perfect, each of them can be improved in some way. This is what makes content have great potential.

The best place is 1-3

Many website owners dream of being placed in the so-called TOP3 Google. They believe that this will significantly increase traffic and make a high conversion rate achievable. This is not entirely true. A high position on Google looks good, especially in reports, but it doesn’t always guarantee success. A company will not increase its profits thanks to a properly positioned website, if such a result was obtained on the basis of less popular phrases, with very few searches. Therefore, it is necessary to take into account how often they are typed by users.

If the website managed to get into TOP3, but for a long time it does not ensure a significant increase in the number of visits, it is likely that the keywords were wrongly selected for SEO. In such a situation, it is worth analyzing this issue carefully. Additionally, you may find it helpful to better optimize your meta tags to encourage visitors to your site.

Sometimes SEO agencies offer potential clients the possibility of positioning their pages in TOP3 or TOP10. The goal of SEO is to get the most favorable position in the search results, but it does not equate to the top of the search list. In addition, sometimes it is simply impossible to hit the top three. For many sites, just moving a few positions up, but relatively far from TOP3, brings noticeable gains. Therefore, it is not worth focusing on positions 1-3, the more so as the lack of systematic work on SEO will quickly deprive the site of this success.

SEO relies on illegal activities

Some SEO myths are not only false but also harmful. An example is stating that all actions that improve the ranking of a website are illegal. It is true that some actions taken as part of SEO are not ethical, but are they immediately illegal? Due to the fact that the regulations in force in our country are not very precise, it is often difficult to finally settle this issue.

Unethical techniques are known as Black Hat SEO. Their use is associated with the risk of receiving penalties, which result in a decrease in the position and reduced visibility of the site in the search engine. These actions are not always used on purpose, sometimes they are used unconsciously. That is why it is worth knowing what is included in Black Hat SEO. What you should avoid are:

– Cloaking – in other words, masking content, i.e. creating it in two versions. One is for users and the other is for search engine robots.
– Keyword stuffing – keyword stuffing. It consists in placing phrases in an unnatural way and in excess just to better position your website.
– Spam that allows you to get links – if you want to get links for your website, you should do it in a well-thought-out manner. It is inadvisable to spam on forums, use the Link Exchange System or set up link farms.
– Doorway pages – the use of doorway pages, i.e. creating several subpages within one website in order to redirect them to another part of the website (having a more important nature). Doorway pages also include the use of different domains to redirect them to one selected location.
– Hidden 301 redirects – redirect users to completely different pages than those related to their queries. Spam is often encountered under such redirections.
– Abuse of structured data – tags otherwise placed on the page, which are used to describe the content in a way that search engine robots can understand. It is unethical, inter alia, providing false information and marking content hidden for users.

The issue of illegality can also be examined in a different way, e.g. from the perspective of lawyers who want to stand out from the competition. A notary, lawyer or legal advisor may not advertise his services in a direct way. However, there is nothing to prevent him from using a carefully crafted SEO strategy and positioning his website well. In this way, it can be easier to find for potential customers without the risk of violating applicable regulations.

SEO produces great results almost immediately

Such a statement can also be said to be a half-truth. Sometimes it happens that the implementation of SEO activities brings quick results, but usually you need to be patient to achieve the intended goal. In this area, success cannot be guaranteed right away, nor can it be precisely determined when it can be expected. The industry in which the website owning company operates is of great importance, as well as several other factors. This includes actions and changing Google algorithms or the strategy and progress of the competition.

Anyone who decides to work with an SEO agency should remember that trust is the key. It happens that the website analysis itself, i.e. conducting an SEO audit and other necessary activities, takes several dozen hours. In a situation where the website has been made carelessly and contains many errors, improving its visibility in the search engine becomes a complicated and very time-consuming process. In order to achieve the intended results thanks to SEO, it is necessary to develop a strategy in detail and implement it gradually. It is true that the first positive changes and progress often appear just a few weeks after starting work, but they are usually not impressive. You have to wait longer for more spectacular results.

SEO is a long-term investment worth making. Although the position and popularity of the site initially did not change significantly, after a few months the effects can be surprising. When working with a professional and experienced agency, you do not have to worry that the implemented measures will turn out to be ineffective. It is worth remembering that in the case of SEO, asking specialists for help is the best solution. It is impossible to correct the position of the website on your own, without the appropriate knowledge in various fields and skills.

These are just a few examples of frequently repeated SEO myths. The issue under discussion is quite complex and perhaps this is the reason why so many false beliefs appear about it. In order to obtain professional advice in this regard or to dispel your doubts, it is best to contact the experts who deal with SEO on a daily basis.

Content writing can be working as an individual author, writing search papers for institutions, blog writers, groups of writers who write for companies as well as for web content, research articles, proofreaders, copywriters, social media content makers, digital marketing content, product descriptions, infographic content and many more.

As many as these categories, thousands of writers post their work online daily. Sometimes a writer wants to write on a topic but it is already written and published by some other author, but many content writers create their content on the same niche and there can be higher chances to get matched by the published article. This matching is either accidental or intentional but it will fall under the term of plagiarism.

How writers can know that their sentences are matching with other writers published articles.

As technology is improving day after day, it is easy to find out if its content is plagiarized with someone else’s work. It can be detected by using a plagiarism checker. The plagiarism checker will detect the plagiarized article sentence by sentence. For the ease of writer, it will then highlight the plagiarized content. So, later the writer rewrote the article.

In the modern world, it’s getting easy to rephrase your plagiarized work. As today we have a range of Al paraphrasing tools that can easily remove the plagiarized content by replacing the words or changing the sentences and their structure. 

It will not be wrong to say that writers simply love this tool as it saves time and effort to write the entire content. They simply just have to copy-paste someone else’s content and paste it in a paraphrasing tool.

This tool will change the structure and sentences of the plagiarized content by using synonyms of the plagiarized words. It either rewrites the entire article in one go or do it line by line. After paraphrasing, the writer gets a fresh plagiarism-free article.

If we discuss the word plagiarism then it is not a new word in the field of content writing. Most writers instead of creating their content, just simply use the previously written article or reports and paraphrase it.

Articles they get after paraphrasing usually show no grammatical error and a 100 percent originality index. Writers later publish these fresh articles on their pages with their names.

In this article, we will discuss whether plagiarism checkers detect paraphrase content? And also discuss exactly what plagiarism is all about. 

What is Plagiarism?

For those readers who are new to this word, or don’t know about what plagiarism is, it is taking someone else’s work and presenting it as yours.

In simple words, plagiarism is stealing someone else’s hard work and rewriting that article, and publishing the final product on your web page or the internet like yours.

In earlier days, it was difficult to detect if someone was submitting plagiarized content or not. It was technically very difficult to track the plagiarized content manually.

But nowadays as technology advances, it is easy to detect plagiarized content. If you want to check the plagiarism of your content, you can just simply copy the content and paste it into a plagiarism checker.

You can check plagiarism online. Plagiarism checker software make it difficult to rewrite the article but some paraphrasing tools are still helpful to remove plagiarized content but remember, plagiarism checkers can detect plagiarism in paraphrasing and it is known as Paraphrasing plagiarism.

It can be avoidable if you know how to paraphrase the sentence.

How Plagiarism checker detects paraphrased content

The plagiarism checker simply detects the plagiarized content in paraphrasing as well by the mistakes and repeated words in the content. If someone writes the quotes in proper formatting, plagiarism checkers will not detect the plagiarism content.

But most of the time, writers are in a hurry to submit the work and to submit the work they just simply paraphrase their content. Writers further do not proofread the article and submit it.

Later it comes with the similarity index as most of the time the paraphrasing tool just replaces the first letter of the word or changes the synonym. Nowadays, plagiarism checkers are getting advanced. 

Through their new algorithm, plagiarism checkers perform searches throughout the internet.

They check their database as well. As most of the paraphrasing tool sites are not authentic or use some outdated writing tools, plagiarism checkers detect them and compare them with the similarity index database, installed in its system. 

In other cases, writers don’t write with the exact formatting in which the content was written, which as a result is detected by the plagiarism checker.

Conclusion

• After plagiarism check detects the paraphrasing plagiarism in their content, not only he has to face the shame but also it affects his growth as a writer.
• Publishing the plagiarized content on the internet will result in a decrease in traffic to its webpage.
• As a freelance writer, it will leave a bad impact on its client, and in the future, he will not contact the writer and also leave a negative review on his web page.
• In some cases, clients complain to the site and maintain their reputation. The site blocks the writer from working on his page.
• It will result in an economic crisis for the writer.
• Plagiarism affects the business owner as well if his business depends on product reviews. Not only had he lost the reputation of his company but also the trust of their clients.
• However not every plagiarism checker can detect paraphrasing but it will not be worth the risk.

Call To Action – what is it?

“Check the offer”, “subscribe”, “buy now”, or even “read” used above – what do these expressions have in common? They can all be classified as calls to action, or call to action. These are the key elements of any advertising or promotional campaign. Currently, they are mainly associated with the content presented on the Internet, but they have also been used for years in traditional advertising. Typically, the CTA is designed to guide the user to wherever you want him to go. In the web, it usually takes the form of a button or other active link that directs to the appropriate tab, landing page or store. It sounds like a small matter, but in your CTA marketing efforts, it can make a huge difference. Therefore, it is an obligatory element of every campaign, website or mailing advertisement.

Why is CTA so important?

You might be wondering how it is possible for a simple thing like a call to action to get results. However, experience shows unequivocally that indicating the user what exactly to do creates a much greater chance for him to take action. A CTA can be seen as a signpost that shows exactly where to go and guides the customer along the shopping path. It is this element that often leads to conversion, which is one of the favorite concepts of marketers, meaning the achievement of a specific goal (most often making a purchase, but also e.g. subscribing to a newsletter or submitting an inquiry).

Even if you think that the website is clearly designed and there is simply no chance of getting lost, don’t give up on the CTA. They should appear at every stage of the customer journey to conversion. It is worth choosing them carefully. For example, after adding a product to the cart, you can encourage the user to place an order or continue shopping. The basket itself should also contain clear signposts regarding the transition to the next stages of implementation. They help you avoid confusion and avoid frustrated potential customers leaving your website before converting. It is also worth using CTA to direct internet users to your website – by placing them, for example, in posts on social media or in meta tags. If you haven’t used them before, you’ll definitely notice the difference when you change your strategy!

Why is it worth using Call To Action? In short – because it pays off. Importantly, applying calls to action doesn’t have to be difficult. It is enough to learn a few simple rules that will help to skillfully create them and place them in the right places so that they bring the expected results.

Where to use CTA?

As mentioned, CTA most often takes the form of a button or link. Use a call to action wherever you want to trigger a specific action. It most often appears on websites and in e-mail campaigns. However, it is also worth using them in posts on social media or in the meta description of the page. Call To Action goals may vary. For example:

– getting acquainted with the offer or the price list,
– product purchase,
– subscribing to the newsletter,
– signing up for a course, webinar, etc.,
– file download,
– submitting an inquiry,
– contact with the company,
– filling in a form or questionnaire, etc.

It is not worth counting on the fact that users – without specific encouragement – will understand the intentions of the website creators and meet their expectations. That is why Call To Action is used, which accurately shows the direction of actions and allows you to make a decision automatically. The call-to-action power is quite a lot!

How do you create call to action that work?

Creating a call to action alone is not difficult. However, it is important to use the CTA wisely! Equally important, remember that not all text will always work the same. Therefore, there is no one-size-fits-all recipe for effective calls to action. The content should always be relevant to the target audience. It is also worth checking their operation, comparing them with other possibilities, in order to choose the best solution. At the outset, however, it is good to know the principles of creating Call To Action, which are primarily effective. What are the rules?

A. Keep your message simple
The best Call To Action are very simple. Some, however, tend to complicate the matter unnecessarily. The wording used as a call for action must be understandable and unambiguous – they should not create any doubts as to what they refer to. Therefore, the button for adding a product to the cart should simply be called “Add to cart”. Then you can encourage the customer to “checkout” or “checkout”. Importantly, in some cases CTA uses 1 person singular, and this can be very beneficial. In the above example, for example, buttons with the words “buy”, and then “pay” or “order” could be used. Extremely simple, and at the same time clear – that is exactly what a CTA should be.

B. Bet on specifics
The enigmatic “move on” or “click” button may not look bad at first glance. For some, it will probably even be intriguing. Usually, however, such CTAs are not effective enough. Increasingly, they also fail to inspire confidence. It is best to inform the user immediately what awaits him after clicking the button. Therefore, you should not be afraid of phrases such as “sign up” or “go to payment”. They are much more understandable and lead to a higher conversion rate.

C. Don’t mention the tasks to be done
Many users are reluctant to move on when receiving a message that suggests a task or strenuous work to be done. An example would be the phrase “fill in the questionnaire” – simple and clear, that’s for sure, but is it encouraging? Who wants to waste their precious time filling out some surveys? However, “take part in the study” sounds much more interesting. It is similar with the sometimes used “provide payment information” – it is associated with some difficult task. Meanwhile, “pay” is not only simpler and shorter, but also does not suggest any need for work. Taking care to simplify the purchasing process as much as possible is very important and allows you to significantly increase the conversion. However, CTAs should also not be forgotten, which can destroy all the effort put into building a simple and friendly website if used inappropriately.

D. Highlight the benefits
This point is somewhat related to the next. Instead of emphasizing the difficulties that may await the internet user in the next step, remind him of the benefits! It is often worth replacing “register” with “try it for free.” In turn, instead of “subscribe to the newsletter” you can again reach for 1 person. l. capacity and use the words “yes, I want to know more about …” or “I want to receive information about promotions”.

What else is worth remembering? A call to action alone won’t do the trick. It should also be enclosed with text that will encourage its implementation. It is worth mentioning the benefits and guarantees. It is also best to create the need to take this step immediately through the applied treatments. Sometimes it may be helpful to emphasize the success so far (eg “join thousands of satisfied customers”).

Not only the content is important – well-exposed Call To Action

Successful Call To Action must combine two aspects – the right content with the right form. Therefore, when you decide what text should be on the button or link, think about how to emphasize it so that it does not remain omitted. In this case, you can also define a certain set of rules, but remember that each situation must be approached individually.

A. Visibility
Your carefully crafted CTA may not be of much use if it is not visible enough. It is unacceptable for the user to scroll the whole page to get to the button. This applies to both websites and mailing campaigns. Ideally, the call to action should be at the top of the message so that it shows up to the user without having to scroll. This is especially important in the case of emails, because it is estimated that 8 out of 10 recipients do not delve into the content of marketing messages, reading them only to the so-called the break line, i.e. the place visible without scrolling the page.

It is worth taking care of visibility by using also color highlight and using a button of the appropriate size. The CTA should be in such a form that the user knows that it is a click. Remember to use the first person singular – it’s a treatment that can often help increase conversion. There should be enough space around the button to make it noticeable.

B. One offer – one CTA
Using multiple CTAs on a single page or promotional e-mail can only create unnecessary confusion. Your message should be clear so that the recipient does not have to think about what to choose and what to click. If he can’t make a decision right away, he won’t move on. Therefore, you should always use only one CTA. However, they can be placed in different places on the website or in the e-mail, so that the potential customer does not have to waste time looking for the button. In most cases, it is even a recommended solution.

C. Don’t extend
Remember that the CTA should be short and unambiguous. The most common requests are those with only 2 – 4 words. If you have more content to submit, place it above the button – Call To Action should only be about what awaits the user after proceeding. Usually, however, it is better to avoid hackneyed and overly general phrases (such as “check” or “click here”) that don’t say much.

D. Check Links!
Finally, a small but extremely important point – there is nothing worse than a CTA leading to an invalid or non-existent subpage. Therefore, always check the operation of the links before launching a website or sending marketing messages.

Effective Call To Action – How To Check It?

It’s important to keep an open mind to create effective calls to action. Even if you think that the applied treatment looks great and will certainly be effective, it may turn out otherwise in practice. Therefore, it is a good idea to prepare several CTA variants and monitor their effectiveness. How to do it? One of the easiest ways is to check your Click Through Rate (CTR). It tells you how many of those who saw the offer decided to click on the link in it. So if out of 100 people who visited the website (or out of 100 sent emails), 5 click on the link, the CTR will be 5%. Constant monitoring of this indicator can tell a lot about both the selection of Call To Action and the structure of the offer itself.

Youtube Video Builder – what is it?

Youtube Video Builder is a new tool from Youtube, created for companies that want to advertise on this site, but are not able to make their own advertising film. With YouTube Video Builder you can create a video that can then be used for an advertising campaign. This tool allows you to create a movie tailored to your device and for the needs of the selected campaign type in very simple steps.

What is the process of creating a video ad on Youtube Video Builder?

Step 1: Registration
To create a movie in Builder you must first register. The verification process takes about 24-48 hours, and confirmation of account creation is sent to the e-mail address provided earlier. The required email must be a Google email, and therefore connect to our Google account and YouTube channel. Youtube channel has virtually everyone who also has a gmail account. It is worth, however, that the email with which we log into Youtube Video Builder was immediately connected to our company’s channel.

We create a video with a view to its later use in an advertising campaign, so we can add our Google Ads Customer ID account number when registering. However, this is an additional option and if we do not have an account at this stage, or if we do not want to add it yet, our email is enough.

Step 2: Choose the movie layout
By entering Youtube Video Builder, we first select the layout, i.e. the type and format of the video that we want to create. We have over 10 different layouts to choose from:

– a video promoting the application (in vertical and horizontal version),
– a video of the brand (15 or 6 seconds),
– video showing the function of a product or service using phone animation,
– a video showing the product or brand (15 seconds),
– a video informing about the current promotion,
– a video emphasizing the product’s value or benefits of the service,
– and more.

Each layout contains a short description and a demonstration video in the style of which you will be able to create your own promotional video. In addition, with each example we will find information:

– how many photos we will be able to upload,
– how long will the video last,
– what dimensions will it have,
– how many blocks of text we can add (including call to action),
– can we add our logo (in a version with a transparent background and a selected color).

Step 3: We create the video ad layout!
We choose the layout that suits us and move on.

Then we can set two brand colors and upload our two logos.

We move to uploading the photos that we want to use for the campaign. In each case, we have provided the exact dimensions of the photo and the maximum file size for photos (this, in most cases, is 2 MB.)

Tip!
It is worth that the photos or graphics that you intend to use in the video, were designed by a graphic designer who will match the colors and icons that match your company’s image. Your photos should help tell a story that includes the benefits of your product, service or brand. So if we have such an opportunity, it is better not to use so-called stock photos.

If our graphics do not meet the requirements of Video Builder, we will be notified. At our own risk, however, we can try to go further and create a video with the graphics.

Step 4: We choose the font, soundtrack and compose advertising texts
Depending on the movie layout we choose, we can add the appropriate number of texts, including the text that appears on the movie and the final CTA.

Then we have the option to set the font (all suggestions available on Google fonts are available). The inability to upload your own font or own sound and the need to choose one of the proposals available in the database is one of the biggest disadvantages of Builder.

Creating movies is simplified so that every person, even one who has never had anything to do with video creation before, could create an advertisement. This is a big advantage of Youtube Video Builder. However, to create a relatively personalized video, which will be based on the assumptions of the visual identity of the brand, you will need to work a bit and review and adjust the available variants.

Step 5. We have the first video!
Youtube Video Builder automatically creates a video for us in just a few seconds. Of course, after all the slides have been put together, we can edit the movie. By clicking “save” our video is saved on our channel as “unlisted video”. We also get a link redirecting us to the video – already embedded in our channel, which we can enrich with a description, tags and another title.

Step 6. Video advertising on Youtube
The created movie can be left on the channel and made available to our viewers or used in an advertising campaign on Youtube.

The ads displayed on YouTube belong to the Google Ads family. Yes! Google Ads is not only search engine advertising or product cards. It is also a giant advertising network, which consists of over two million websites, films and applications in which YouTube can be displayed as an advertising medium. Google Ads is also a promotion in the Gmail inbox and on the website and in the YouTube application. So your video has great potential to appear not only on Youtube!

Within the advertising campaigns displayed on pages and in the YouTube application, several different types of ads can be distinguished. Each of the available formats has a slightly different way to attract the attention of viewers and can be displayed in a different place on the website. Available types of video ads are: True View In-Stream, True View Discovery and Bumper Ads. In addition to the basic types of ads mentioned above, there are several additional options that advertisers can use.

Tips for video advertising

A. Attract attention – right from the start!
Remember that the first seconds count (statistics say that only three!) And it depends on them whether the user will pay attention to your ad. Regardless of the format and type of the advertisement, users can view the advertisement in full or click the “continue” button. Only in the case of Bumper Ads type ads lasting 6 seconds, the user cannot click “skip”. For TrueView in-stream ads, viewers can choose whether they want to view the ad in its entirety, or after 5 seconds of viewing, they want to skip.

B. Friendly faces you want to watch
If your company creates the concept of an advertising movie, it would be worth including people in it! Why? According to YouTube research, friendly, connected and recognizable people at the beginning of the film can lead to increased viewership. In addition, people’s faces can convey emotions that can be relatively difficult to convey in a simple video created in Youtube Video Builder.

C. Sound also matters!
Although in social media it is often recommended to add subtitles to videos, because of the way they are viewed by users (usually in mute mode), however on YouTube the sound matters (and what!). Viewers expect sound on YouTube, and research shows that sound is associated with stimulating attention and a positive response to the brand. So if you decide to choose a sound from the available base, choose one that will refer to your brand and will be associated with it positively.

D. Add some humor.
Viewers are more likely to watch ads that make them laugh. Youtube research even says that humor is associated with greater brand awareness and recalling ads. Of course, this tactic cannot be used in every case, so use it only if it matches your brand’s language and communication.

E. Remember the ABCD formula
ATTRACT – attract attention from the very beginning of the film,
BRAND – build a brand, show your brand in a natural and meaningful way,
CONNECT – connect with recipients through emotions and telling stories. Invite them to interact, check what they say about your video online and be inspired by their comments!
DIRECT YOUR AUDIENCE – direct viewers to the place where you care (for a specific product or service page, company profile or a specific tab on the website). Use the right call to action.

F. Show product in use!
One of the basic principles of creating product videos is that instead of focusing on the benefits of the product, show how it can help or solve the problems of potential customers.

G. Encourage recipients to interact!
Thanks to the interactive features available on the YouTube platform: info cards, end screens and call-to-action overlays, you can make it easier for your viewers. You can find all additional functions in Youtube Studio.

Builder Youtube Video and other video creators

Most of the available online tools for creating movies or animations are based on a very similar “step by step” scheme in which you can create video yourself. Same with Youtube Video Builder. At the beginning we choose a pattern (so-called template or layout). In the case of paid tools (most offer several days or selected options also for free), we adjust the video according to our preferences. And here, most often, there are differences between the creators! And at this stage we can start comparing the functions they offer.

And the differences are big! Starting from the available templates, the number of which in YouTube Video Builder is relatively small (currently 16 different variants). In popular creator, we can choose from among 30 – 50 templates, which can then be converted to another size (suited e.g. for mobile or desktop, or also to a given advertising space or ad format).

What’s more, Youtube Video Builder allows us to combine several graphics (previously prepared) into an animated video. Unfortunately, we do not have the option of animating the movements, e.g. on graphics, which makes the whole movie look like a slide show.

Speaking of history, its presentation on several slides will certainly be more difficult than through several interconnected animations. Therefore, the videos created in Youtube Video Builder will be rather more raw, advertising. It will be very difficult for us to create an animation that will arouse emotions (unless it is information about large promotions!). For videos promoting products or reminding about promotions or special offers, Youtube Video Builder should be enough.

Summary

Youtube Video Builder is very average compared to other available creators. It is a simple and quick solution for those who want to diversify their advertising activities with video advertising, but do not have excessive requirements for the creation itself. The upside of the tool is definitely that it is completely free, and by creating video we can be sure that it will comply with the standards of video advertising in Google Ads. Nevertheless, if you want to use the created video on a larger scale in an advertisement on Youtube, it is worth investing a small sum and creating the video in another creator. These will allow you to personalize the film more and relate to the emotions of viewers.