Positioning of websites without any limit

It is worth taking a closer look at these elements of the positioning contract, which most often appear in the context of questions about the lack of limits. We are fully aware of the fact that various agencies and people providing positioning services may come from other than our assumptions and have different observations. Therefore, we want to point out at the outset that this text presents our point of view and practices used in Paraphrase-Online.com. The subject itself is also a natural continuation of the entry from our blog, which explained one of the most important issues related to the concluded contract. Therefore, we will not deal with the theme of the contract period again, focusing on phrases related to phrases.

How many phrases will fit in the positioning agreement?

In this respect, we are very flexible – depending on the chosen contract package, we can position from 15 to … 1,300 phrases for a given website. Writing here about the positioning of a specific number of phrases, we mean positioned phrases, for which daily monitoring of the position is carried out, the results of which appear in the client’s panel. This number of phrases monitored every day is recorded in the contract. In positioning as such, there are no limits – Google determines how many phrases connect to a given site. That is why we check how many keywords for a given website appear in general in top 10 and top 50.

Our client supervisors advise on the adjustment of the optimal set of phrases – in terms of quantity and quality. We know from experience that the times of small (in terms of the number of phrases) SEO contracts go to the past. Customers who started from a modest variant of 5 key words often develop a positioning contract adding new contract terms. There will be no violation of any secret and confidentiality of the contract, if we write that one of our clients started positioning from 5 phrases, and today has more than 10 times more in the contract. This (in stages) decision to expand the set of keywords was associated with the conviction that the current number of keywords is too small to present the whole range of its offer. Therefore, the client came to the conclusion that this contract should simply be extended. Behind the decisions of our clients to extend the contract is the conviction that a small set of keywords brings less benefits, because it presents only a portion of their offer.

The indication in the contract for the positioning of the number of daily phrases tested for the position and the number of optimized and monitored for security subpages is the effect of everyday contact with our clients, for whom such a solution is a significant facilitation when evaluating the results of the positioner’s work.

Why 15 phrases has become such a quantitative minimum for positioning for us? Observations and daily contact with our clients have been decided. A set of 15 phrases allows for a varied presentation of the offer, contains less and more general phrases, and something with a long tail can fit here. Just 15 phrases let you feel that positioning works and brings a specific benefit to the company that decided to reach for this form of promotion.

Of course, a set of 15 phrase phrases will not qualify for each company as “a reasonable minimum that allows you to feel the benefits of SEO.” In the case of online stores, this threshold will be much higher.

Website positioning – how many phrases can fit on the website?

In the case of a contract for positioning websites, the selection of key phrases must be correlated with the content of the website that we want to promote in this way. On the one hand, it is related to the fact that you can effectively position only what has its own (available for web robots Google) representation on the website. This means that in practice there is no possibility of positioning “on the stock” – something that will only appear in the offer, and today there is no mention even on the site. Google simply will not display a non-query site in its results.

The second thing is the size of the site itself. It is not known today that Google prefers expanded (in the sense of the number of tabs) websites. He treats the multiplicity of subpages as the announcement that you are dealing with a content rich site. For this reason, one page pages are not a good starting point for the positioning process. Fortunately, the remedy for this problem is quite simple and easily accessible – the extension of the site by adding new subpages and content.

The number of keywords and subpages must be in balance. It is not beneficial for the effectiveness of SEO, for example, directing all phrases from the contract to the home page. If the website’s positioning specialist notices that the site has a problem with the room of all selected phrases, it will suggest extending the website. At Paraphrase-Online.com it is assumed that if our specialists suggest expanding the website, in view of the effectiveness of SEO activities, this does not entail any additional costs for the client.

Change or not change – that is the question!

Positioning is a school for patience. The effects rarely appear overnight, the results of work on key words often come gradually.

Working on specific keywords is a process divided into stages, which is counted in months. Changing keywords means stopping this previous process and starting again. Frequent change of keywords means that the waiting time for positioning results can significantly increase. Therefore, after changing the set of keywords, one should reach in justified circumstances the type of change in the offer and in the content of the website. Such plans for changing the set of keywords are also worth consulting with your client’s supervisor and an SEO specialist who deals with the website.

There is also no advantage in a strategy in which keywords that have already been positioned are turned into new ones – in the hope that those that are already in the top 10 will stay there permanently, and the positioner is no longer needed – so why overpay … Such temptations sometimes appear in the case of a contract for effect and are to constitute a “smart” way to reduce the cost of positioning services.

No limits or … with limits?

Let’s be honest, the slogan “SEO without limits” sounds very encouraging. Since there are no limits, competition can not give more. How does it look in practice?

The natural limit for SEO is the relationship between the number of phrases and the size of the website and the offer placed on it. Small service, limited offer (not everyone has to run a big business) – it offers us only a limited number of phrases in the context of which a given website will appear. It is not possible to optimize one subpage for an unlimited number of phrases – the limit of the meta title will be the limit here. Therefore, we make it clear in our contract and inform our clients about the limitations associated with the positioning service. We are convinced that such a realistic approach is more than just a “no limits” slogan. A targeted optimization of a website consisting of 10 bookmarks per 1000 phrases is not simply possible. We specify in the offer and in the contract for how many phrases we conduct daily monitoring of the position and for how many subpages we perform a special optimization in terms of keywords. At the same time, we are strengthening the entire website, which is reflected in the statistics – the total number of phrases in the top 10 and top 50 related to a given website.