We receive many inquiries from potential customers regarding the positioning of online stores depending on the platform they operate on. What results can be achieved with specific e-commerce software? What is the difference between positioning a store on a specific platform and SEO on other platforms? These and other questions will be answered by collective case studies showing the visibility of e-commerce selected by us on Bat, which we have the pleasure to position.

This material is all the more valuable as you get time, budget and domain – hardly any company on the market can boast of such transparency. All the more, we thank the three companies that have decided to share the data.

Case study watch shop

SEO case study
The company with watches has been with us since October 2019, but in this case study we will show its results from a year ago and compare them with those that are currently recorded. Why? Well, it is an interesting case because the client has migrated the website over the last year and redirected it to a new domain. The example below shows that a correctly carried out migration in cooperation with an SEO specialist does not have to have a negative impact on the SEO of the website, and the power of the old domain can be redirected to the new one. The results from last October are:
TOP3 – 134 phrases,
TOP10 – 670 phrases,
TOP50 – 2479 phrases.

In October this year, the customer’s visibility is at the level of:
TOP3 – 348 phrases,
TOP10 – 1283 phrases,
TOP50 – 4325 phrases.

This means that for 12 months the number of phrases in TOP3 increased by 160% and in TOP10 by 91%. The website achieved such results despite the migration carried out in the spring. In the chart below, you can see the time at which power from the old domain was transferred.

This customer chose the Advanced package for e-commerce for $ 3,500 per month.

Case study bed shop

SEO case study
And what do the increases look like when we position the website, starting almost from scratch? Let’s show it on the example of a bed store, a website that we are positioning from September 2020. At the beginning of the cooperation, the list of top phrases included:
TOP3 – 2 phrases,
TOP10 – 2 phrases,
TOP50 – 27 phrases.

After a year of SEO, the visibility increased as follows:
TOP3 – 14 phrases,
TOP10 – 94 phrases,
TOP50 – 620 phrases.

This means an increase of 600% in the case of TOP3 and as much as 4,600% in the case of TOP10. Such results were achieved with the Advanced package for e-commerce for $ 3,500 per month. The number of phrases in the top3 may not be impressive yet, but their number in the top10 and top50 indicates that the increase in visibility will definitely skyrocket in the next year of cooperation. This is the standard time for positioning fresh online stores on a budget of this level.

Case study of a honey shop

Case Study SEO
We signed the contract with the honey store in March 2021, so we’ve been through a little over half a year of website optimization efforts. The client chose the Standard package for e-commerce for $ 2,000. When we started our cooperation, the visibility of the site was as follows:
TOP3 – 26 phrases,
TOP10 – 118 phrases,
TOP50 – 573 phrases.

Half a year of positioning brought valuable traffic to the website and significantly increased its visibility for phrases related to the industry. Currently (i.e. in October 2021) the client’s website is visible:
TOP3 – 63 phrases,
TOP10 – 255 phrases,
TOP50 – 945 phrases.

This is an increase of 142% in the case of TOP3 phrases and by 116% in TOP10.

SEO on Shoper and SEO on other platforms – what are the differences?

Shoper is usually installed on a server provided by the manufacturer, so there are very rarely any problems with performance, and this is an important aspect of evaluating Google algorithms. In addition, Shoper updates the software itself, so you do not have to introduce new versions yourself. Its downside is that the positioner can use a limited number of extensions and add-ons for Shoper, so not all changes can be easily implemented.

Platforms such as WooCommerce or PrestaShop can be freely modified. Especially WooCommerce has a huge number of functionalities, which gives a lot of room for modification. On the other hand, if we use this WordPress plugin, we have many built-in functions, some of which may be completely redundant. This slows down the performance of the page, so a lot of work needs to be done to optimize the site well and improve the page load time. PrestaShop, on the other hand, works faster and offers great configuration options. When deciding on it, however, you must remember that most of the plugins for this software are additionally paid. However, as our experience in positioning online stores shows, all these platforms – both Shoper and Woo or Presta – are well suited for SEO activities and allow you to obtain satisfactory results.

How we started?

Our client operates in the medical industry, which is a special challenge from the point of view of positioning activities. It often requires content containing a large amount of specialist knowledge that only experts in their field have. Therefore, the positioner is not able to act only on his own, and regular contact with the client becomes a necessity. In this case, however, we could – and still can – count on our client’s full cooperation.

We started positioning in March 2017, taking over a website with an already established opinion and relatively good visibility under our wings. However, we still had a lot of room for optimization. Initially, we implemented standard technical changes to the website: we added meta title and meta description, applied redirects, fixed 404 errors etc. At the same time, the client was also working with us. Knowing the importance of content, he created texts, taking into account the key phrases recommended by us, to supplement the website with even more valuable content that will increase the visibility of the site.

At the same time, we also operated in the off-site SEO field, i.e. we took care of a regular flow of external links. We placed texts with hyperlinks on our back-end, but we also created a dedicated back-end for the client, which allowed us to increase the results even more. Thanks to the compilation of activities, in 3 years we increased website traffic by 394%.

In May 2020, the brand already had 1206 phrases in TOP3, 3472 phrases in TOP10 and almost 18,000 phrases in TOP50. It generated monthly traffic at the level of 46,492, and more importantly – it improved its own records every month – so the progress was not only noticeable, but also constant.

Website migration – a critical moment in the SEO process

A little over a year ago, the client made a move that may have far-reaching consequences for the visibility of the site on the web – it is about website migration. Why is this a dangerous process? An improperly carried out transfer may result in a drastic drop in search results, and thus the loss of many months of work on website positioning. For this reason, it is very important that the positioner knows in advance about the planned migration.

However, in the case of this client, far-reaching SEO effects were avoided. It happened thanks to the fact that we received information about the migration plans from WordPress to the proprietary platform several months before its implementation. Moreover, we had access to the design of the new website, we were able to provide our recommendations, many of which were eventually introduced. We also had time to prepare a list of recommendations on how to safely carry out the migration so as not to lose the earned positions.

The cooperation during the transfer of the website went very smoothly, we managed to reduce the impact of this process on the website’s position to the absolute minimum. As you can see in the chart, there has been a temporary movement in the position during this period, but there is no drastic drop in visibility. After the first weeks, a significant rebound is visible, and the upward trend continues until today.

In opposition to this case study, it is worth showing an example of how the results can change when the agency does not receive information about the planned migration in advance. Then the decline is visible. Therefore, we were unable to redirect at the right time and prepare a plan for a “painless” transition to the new platform. As you can see, the web robots quickly caught the change, which immediately affected the visibility of the website. This shows that it cannot be emphasized too many times how important good communication is between the agency and the client.

Results after four years

But let’s get back to the summary of our activities. Since the beginning of cooperation, i.e. for about four years, we have managed to increase the average traffic on the website by 5046%. If you compare the year-on-year results from 2020 and 2021, you can also see high increases – by 480% in the number of phrases in TOP3 and by 318% in the number of phrases in TOP10. The ambitions of both our client and ours, however, reach even higher, which is why we do not give up our arms and we fight for even better results. And these, thanks to the combination of the client’s extensive industry knowledge with expert SEO knowledge of our positioner, are at your fingertips.

The beginning of the SEO contract

The client in question operates in the Home and garden industry, and more precisely, offers indoor and outdoor lighting. We signed a contract with him in May 2019, so recently two years of cooperation in the positioning of the online store have passed. As we have already mentioned, the store was new then and it did not have an established position in search engines. The first pages have already been indexed and the website appeared in the results rankings, but these effects were disproportionate to the store’s potential. So, together with the client, we started to create a good history of the domain, which was to result in increased visibility on the web.

Initially, we put the greatest emphasis on creating a transparent, SEO-friendly structure of product categories. We developed an intuitive category tree and selected the most advantageous phrases, meta title and H1 headings for each subpage. After the client accepted our plan, we started to complete the category descriptions, taking into account the phrases selected for positioning. Our copywriters have created texts that describe a given group of products, which we then implemented on the client’s website. Gradually, we also started to build a valuable profile of links leading to a positioned website. Their quality was of key importance for us, because in the evaluation of algorithms, much more than quantity matters whether they come from pages that Google has previously found helpful for the user and trustworthy.

Results after 2 years of cooperation

After two years of work on positioning, the site has started to be quite well visible on the web. From May 2019 to May 2021, the number of phrases in TOP3 increased from 9 to 70, i.e. the client’s website was displayed in the highest positions on many strategic terms from the point of view of the brand. When it comes to phrases in TOP10, we recorded an increase of over 700% – the page appeared on the first page in the search engine for 771 terms. The number of keywords in the TOP50 also increased – from 1072 to 6649 to be exact.

We also obtained valuable links for the client with the dofollow attribute, i.e. those that network robots take into account when evaluating the website. They were placed mainly on the back pages of the relevant subject.

You have to anticipate in SEO

The list of factors taken into account by Google’s algorithm when determining page value is long and largely secret. The Mountain View company itself is reluctant to mention planned updates, and if it reveals a ranking factor, it is usually long after its introduction. Therefore, positioning is also about testing solutions, observing the results of various websites and drawing conclusions, which counts the most in the evaluation, and what will most likely be the most important in the future. Our analyzes led us to the conclusion that in the future, a large amount of valuable, unique content on the website will be of great importance, and in this direction we developed our clients’ websites the most.

Our forecasts turned out to be correct, and it did not take long to fulfill them. At the turn of May and June this year, there was an update, as a result of which pages with a small amount of content fell in the rankings, and those with SEO-optimized texts recorded large increases. This also happened with the website of the described client. Compared to the beginning of May to the end of July, the number of phrases in the top places changed as follows:
TOP3: from 70 to 124,
TOP10: from 771 to 1.12 thousand,
TOP50: from 6.64 thousand to 8.27 thousand.

This shows that the direction we are taking is the right one, and the visibility of the customer site is likely to increase even more in the coming months.

The discussed results were achieved through the Advanced package for e-commerce ($ 3,500 / month), which is intended for small online stores.